Leading with a Payment Works

Vendors and resellers are 3.4 times more likely to include higher margin services when leading with a payment.

1 Easy Way to Sell High-Margin Services

Here’s a stat that should get you excited: Since March 2021, there’s been a 48% increase companies “highly interested” in financing their next technology purchase.

That’s great news for brokers like you.

But that’s not all: In a recent survey* of more than 1200 technology buyers:

  • 68% of companies finance their technology purchases
  • Vendors and resellers who lead with payments see shorter sales cycles (68 days with financing compared to 91 days without financing)
  • Since March 2021, the following industries have increased technology investment by more than 40%:
    • Healthcare
    • Biomed/pharma
    • Retail
    • Food and beverage
    • Transportation/logistics
    • Information technology services providers

Our most eye-catching findings:

  • Investment in remote work technologies is up 1210% over 2019 levels
  • As-a-service spending for software acquisition is up 309% over 2019 levels
  • Vendors and resellers that lead with a payment are 3.4x more likely to include higher margin services

Leading with a payment option works. Use this research to inform your sales efforts and help technology vendors understand where they can set their strategies to be most effective. If they lead with a payment, they are far more likely to sell more, faster and with higher margin managed services while meeting total customer needs.

Don’t forget: As a long-time funder of the broker channel able fund all types of technologies, we can help. TimePayment offers flexible monthly payment options for equipment needs starting at $500 and reaching to $500,000 and beyond. You can trust our innovative technology tools and creative capital to offer a straightforward, fast, and competitive program for dealers they can be confident to lead with.

*1H22 Greenwich | Sawbux Survey of Commercial Finance Decision Making

Related articles

dollar puzzle with piece missing

The Best Thing for Your Bank Relationship

Finding Diversification in Your Sources of Capital Many of you may feel your banking relationship is increasingly complicated. Bankers are under more and more ...