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How Tariffs Are Changing Equipment Buying Behavior
And what sellers need to know Reality check: Like it or not, it’s tariff time. The new administration has made tariffs a centerpiece of its
Blake R.
April 1, 2025
And what sellers need to know Reality check: Like it or not, it’s tariff time. The new administration has made tariffs a centerpiece of its
We weigh options for brokers To specialize, or not to specialize? It may not be Shakespeare, but it’s still a critical question for brokers—do you
Why brokers need to help equipment sellers market financing In surveys, equipment sellers say they know financing is critical. Yet 84% don’t actively market it
Perk up your conversions with financing Q: What’s happening in small business buying? A: As expected, small businesses that delayed equipment purchases in 2023 and
Get ready for a flood of deals The dam has broken. After spending much of 2023 and 2024 mired in uncertainty, small businesses are accelerating
Why small businesses are going to need you more than ever With the possibility of tariffs increasing the cost of key imports in the short
Customers who finance are 72% more likely to return 🥧 Here’s a 1-step recipe for creating repeat customers: Meet their financing needs on the first
If your funder doesn’t, it’s time to switch The opportunity: Businesses used to regard new equipment as the headache-free option. But rising costs and persistent
See the benefits of micro-ticket financing Did you know? In the next 60 days, 38% of small businesses are seeking to finance equipment priced under
Broaden your reach & close more sales Is an overly restrictive financing provider costing you good customers? Pro tip: Equipment dealers sell more—and sell more
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