Offer financing early in the sales process Question: When should you address price and affordability concerns in your sales pitch? Answer: As early as possible,
Section 179 expensing leapt from $1M to $2.5M annually How does the One Big Beautiful Bill change Section 179 deductions? It’s a game changer, no
Businesses that finance upgrade 18 months sooner Is there a reliable way to get your customers to upgrade their equipment on schedule? Yes—and it’s available
What brokers need to know Get ready, brokers: A new wave of digital-first customers is here. More and more business formations in 2025 are being
Businesses are embracing alternative lending Here’s a surprising stat: 61% of small businesses now say they look to alternative lenders first, according to a recent
How to create loyalty and referrals Good vibes only: Here’s a stat that will make any broker want to get out of the bed in
App-Only Financing as a Client Retention Strategy Stat of the day: 73% of businesses using app-only, small-ticket financing return to the same broker within 12
Take price out of the equation Small and mid-sized equipment sellers often compete with large, well-funded competitors that can afford to offer deep discounts. Yes,
Winning trust wins bigger deals down the road One big thing: Small-ticket deals aren’t just quick wins—they’re loyalty builders. Case study: A 2024 Sawbux Marketing
Lead with the payment every time Question: Are you selling with your priorities in mind? Or your B2B customers’? The correct answer should be your
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