Why brokers need to help equipment sellers market financing
In surveys, equipment sellers say they know financing is critical. Yet 84% don’t actively market it to their customers.
- The prevailing attitude is, “Buyers will ask about financing if they need it.”
Ask yourself: How many sales have been lost because of this false assumption?
Here’s what we know:
- 81% of equipment buyers prefer financing options to be presented up front.
- 39% of buyers walk away from deals when financing isn’t immediately offered.
- Vendors who integrate financing into their sales process close 28% more deals than those who don’t.
What this means for you:
- Buyers want to know their financing options from the outset of their sales journey.
- Many equipment sellers lack the resources, time, or expertise to position financing effectively, leaving brokers with a major opportunity to provide value to their client partners.
- A simple co-branded campaign, an email sequence, or an integrated payment calculator can make a significant impact on vendor sales.
We can help: TimePayment equips brokers with the both the marketing tools to drive sales conversations and the financing solutions to close deals successfully. Reach out to our Third Party Originations team today.
Source: Proprietary 2025 Sawbux survey
