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Sell From the Buyer’s Point of View
Lead with the payment every time Question: Are you selling with your priorities in mind? Or your B2B customers’? The correct answer should be your
Blake R.
May 12, 2025
Lead with the payment every time Question: Are you selling with your priorities in mind? Or your B2B customers’? The correct answer should be your
Winning trust wins bigger deals down the road Long sales cycles kill deal momentum. But easy small-ticket equipment financing flips the script. By the numbers:
Build long-term customer relationships with financing For most successful equipment sellers, one-time transactions aren’t enough—their real growth comes from repeat business. Why it matters: Financing
What brokers need to know The federal interest rate, while down from last year’s peak, remains high. But that hasn’t stopped small businesses from investing,
The way SMBs finance equipment is changing Today’s big thought: The way small businesses finance equipment is shifting away from big, traditional term loans toward
And what sellers need to know Reality check: Like it or not, it’s tariff time. The new administration has made tariffs a centerpiece of its
We weigh options for brokers To specialize, or not to specialize? It may not be Shakespeare, but it’s still a critical question for brokers—do you
Why brokers need to help equipment sellers market financing In surveys, equipment sellers say they know financing is critical. Yet 84% don’t actively market it
Perk up your conversions with financing Q: What’s happening in small business buying? A: As expected, small businesses that delayed equipment purchases in 2023 and
Get ready for a flood of deals The dam has broken. After spending much of 2023 and 2024 mired in uncertainty, small businesses are accelerating
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Our custom funding programs enable equipment sellers to turn one-time transactions into long-term relationships. Our platform provides financing solutions to turn up-front costs into simple monthly payments.