Are you avoiding tackling your list of cold leads?
Does the mere thought of sending off another email or picking up the phone give you chills?
Great news: There’s an easy way to turn cold leads into closed deals: Add TimePayment financing to the conversation!
One number to know: Research shows 27% of equipment leads marked as “lost” or “dead” convert when re-engaged with specific monthly payment information.
The lesson: 1 in 4 customers never lost interest in your equipment. They just lost confidence in their ability to afford it. A change in the math can bring them back.
- Behind the curtain: Many leads go cold because customers hit an internal affordability wall they don’t communicate. Rather than negotiate or admit budget concerns, they simply stop responding. Payment-focused outreach reopens these conversations.
3 tips for re-engagement: So now that you have a plan for warming up those cold leads, what’s the best way to go about it? Here are three best practices to keep in mind:
- Reconnect with confidence: Presenting new information justifies the new contact. “We now offer new financing options,” or “If you are still interested in the equipment, we have financing options available,” gives you a legitimate (even helpful!) reason to reconnect.
- Lead with payments up front: “This equipment is available for just $225/month” gets responses from leads who ignored “I’m following up on your interest in our equipment…”
- Timing matters: Leads contacted 60–90 days after going cold show the highest re-engagement rates. (Enough time has passed that the outreach feels fresh, not pushy.)
The big takeaway for sellers: Your “dead” leads might just be stuck on price. Before abandoning prospects, try re-engaging with a specific payment option from TimePayment.
- You’ll be surprised by how many lost deals come back to life. Sign up now for premium financing options from TimePayment.
Source: Proprietary 2026 Sawbux Marketing survey