Category: Industry Insights

Offer financing early in the sales process Question: When should you address price and affordability concerns in your sales pitch? Answer: As early as possible,

Businesses that finance upgrade 18 months sooner Is there a reliable way to get your customers to upgrade their equipment on schedule? Yes—and it’s available

Take price out of the equation Small and mid-sized equipment sellers often compete with large, well-funded competitors that can afford to offer deep discounts. Yes,

Lead with the payment every time Question: Are you selling with your priorities in mind? Or your B2B customers’? The correct answer should be your

Build long-term customer relationships with financing For most successful equipment sellers, one-time transactions aren’t enough—their real growth comes from repeat business. Why it matters: Financing

The way SMBs finance equipment is changing Today’s big thought: The way small businesses finance equipment is shifting away from big, traditional term loans toward

And what sellers need to know Reality check: Like it or not, it’s tariff time. The new administration has made tariffs a centerpiece of its

Perk up your conversions with financing Q: What’s happening in small business buying? A: As expected, small businesses that delayed equipment purchases in 2023 and

Customers who finance are 72% more likely to return 🥧 Here’s a 1-step recipe for creating repeat customers: Meet their financing needs on the first

If your funder doesn’t, it’s time to switch The opportunity: Businesses used to regard new equipment as the headache-free option. But rising costs and persistent