🧠 Today’s big thought: If you demo or trial equipment, you need to offer financing.
🐘 One number to remember: 62%.
- Customers who complete equipment demonstrations or trials and are then immediately presented with financing options convert at 62% higher rates than customers who receive the same financing information at a later date.
🎓 The big lesson: Want to close the sale? Financing is a fantastic catalyst—if you strike while the buyer’s enthusiasm is at its peak.
⚙️ Here’s why it works: A customer who has just finished a successful demo is emotionally committed. They’ve experienced the equipment, know how it would fit into their operation, and are excited to put it to use.
- The only barrier left is the moment of purchase and the affordability concerns that come with it…but having financing at the ready puts those to rest.
- Remember, enthusiasm decays rapidly—its half-life is measured in hours. Every day between the demo and the financing conversation costs you momentum you can’t rebuild.
🏆 Your best practice is to build your financing conversation into the demo wrap-up, not a separate follow-up, so you capture customers when they’re most engaged.
🧰 The big takeaway for sellers: Make financing a seamless part of the trial experience, and you could convert up to 62% more eager buyers.
- TimePayment is here to help. Our fast application process and instant approvals for qualified deals under $25K help convert demo enthusiasm into closed deals. Sign up now for premium financing options from TimePayment.
Source: Proprietary 2026 Sawbux Marketing survey