Brokers: Specialty Printing Equipment Sales Are Up 31%

The specialty printing marketing is growing rapidly. Equipment brokers and vendors have strong opportunities to capture that growth with financing—if they recognize the opportunity

📈 One stat we’re watching: Sales of specialty printing equipment—direct-to-garment printers, DTF transfer systems, sublimation equipment, laser engravers, and similar devices—have increased 31% over the past two years, as creative entrepreneurs capitalize on the demand for custom products.

🚧 Why it matters: Most of these buyers have never financed equipment before.

• Many are first-time business owners turning their passion projects into careers or taking their side hustles full-time.
• At the same time, established print shops are expanding their capabilities, going all-in on specialized equipment to differentiate themselves and open new revenue streams.
• In either scenario, equipment costs range can range from $5,000 to $50,000—perfect for the small-ticket financing solutions offered by TimePayment. But most of these buyers don’t realize financing is an option for their situation, so price concerns hold them back from committing to the equipment that would serve them best.
• Leading with financing and educating these buyers on its accessibility and affordability can unlock bigger order totals and bigger commissions.

What else should brokers keep in mind? Our research partner, Sawbux Marketing, gleaned these insights from its most recent survey:

• Specialty printing entrepreneurs respond especially strongly to ROI framing. Per-unit economics are highly motivating to print-on-demand business owners. “This printer pays for itself in 400 shirts” resonates more than an interest rate discussion.
• Look at the whole financial picture. Customers upgrading from entry-level to professional equipment often lack business credit history, but have demonstrated revenue and strong personal credit.
• Treat your customer like you want their referral. Since they fit in the overlooked small-ticket space, specialty printing equipment dealers are very much in need of reliable financing partners. Becoming their go-to broker can create a steady stream of qualified referrals.