Customers are willing to pay, but financing makes the decision easy.
Here’s a surprising stat: Demand for energy-efficient and environmentally friendly equipment has surged by 47% in the past year alone.
What’s the story? Businesses face increasing pressure to reduce their carbon footprints, and that’s growing the market for green equipment across all industries.
By the numbers: Data from our research partner Sawbux reveals:
- 68% of businesses plan to invest in more energy-efficient equipment in the next 24 months.
- 53% of customers are willing to pay a premium for equipment with lower environmental impact.
- Green equipment sales are growing 2.5 times faster than traditional equipment sales.
- 41% of businesses cite lack of access to financing as a major barrier to adopting green technologies.
The big picture: The shift towards sustainability presents a significant opportunity to expand your product line and attract environmentally conscious customers.
- Yes, but: Environmentally friendly equipment often comes with a steep price tag—creating hesitation even among customers who are willing to pay a premium.
The bottom line: TimePayment financing allows you to offer As Low As pricing and affordable monthly payments— helping your customers overcome budget constraints and make the switch to more sustainable equipment solutions.
Reach out today to learn how TimePayment can help you serve the growing small business market, click below to get started.
*2024 Sawbux survey
