The case for marketing finance products
As a broker, are you banking on your Vendor Partners to promote finance solutions?
You may want to think again.
The real deal: In a recent survey of 2,600+ commercial equipment sellers, over 80% had no or minimal ability to effectively market their finance programs.
By the numbers: Drilling down into the same survey, we find…
- 86% of sellers had no staff expertise in building marketing for a finance product.
- 46% had no professional marketing staff at all.
- 35% had tried to market financing, but admit they had no confidence in their strategy.
- 89% would welcome marketing support from a broker.
Takeaway for brokers: Helping your vendors sell financing is essential to your success.
- Building a simple email strategy or offering marketing tools can make a bigger difference than you might think.
- Having a finance partner that understands the needs of both brokers and their customers is a big advantage. TimePayment’s affordable, flexible programs are easy to market, with clear benefits for small- and medium-sized businesses looking to grow.
Up your game: Talk to the team or sign up, click below.
