When Waiting Costs More Than Financing

What brokers need to know

The federal interest rate, while down from last year’s peak, remains high. But that hasn’t stopped small businesses from investing, for one simple reason.

  • What they’re saying: For many small businesses, waiting to invest is often simply more costly than financing —even at today’s high Fed rate.

Zoom out: Here are some of the key statistics that explain small-business owners’ purchasing decisions:

  • 68% of business owners who delayed purchases in early 2024 now say they cannot afford to wait any longer.
  • 42% of business owners report that the operating cost of maintaining outdated equipment often outweighs the cost of financing new assets.
  • Businesses focused on expansion and efficiency see equipment purchases as an investment, not a cost.

Three takeaways for brokers:

  1. Business owners need financing solutions that highlight ROI, not just interest rates.
  2. Buyers respond best when presented with flexible, cash-flow-friendly payment options.
  3. Positioning financing as a tool for business growth, rather than as a cost, allows brokers to help clients move forward with confidence.

The bottom line: TimePayment can help. Our flexible financing solutions make new and used equipment affordable in any rate environment. When your small-business clients are ready to grow, reach out to our Third Party Originations team today.

Source: Proprietary 2025 Sawbux survey

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