Embedded equipment finance buttons convert 31% more website visitors
Today’s big thought: It’s not enough to offer simply financing. You have to integrate it.
The stats bear this out: Equipment vendors with financing applications embedded directly into their product pages convert 31% more website visitors into qualified leads than sellers who mention “Financing available” without an immediate action path.
What this means for you: Awareness, by itself, doesn’t inspire action. You have to provide direction and remove any friction standing in the way.
- Website visitors who are interested in equipment but uncertain about affordability make instant judgments. If they can check their financing eligibility in 60 seconds without leaving your site, they stay engaged.
- If they must call, email, or navigate to a separate lender site, most simply leave and don’t come back.
Integrations also help you and your visitors learn about each other, moving you down the sales funnel.
- Integrations capture immediate intent: Website visitors who click “Apply Now” buttons have 3x higher purchase intent than those who simply browse. Integrated applications identify your most motivated prospects instantly.
- Mobile matters: 56% of equipment research happens on mobile devices. Financing applications integrated seamlessly into your mobile site capture buyers that desktop-only processes lose.
- Prequalification reduces sales cycle friction: Prospects who arrive at sales conversations with financing already explored close 42% faster. (This is no surprise—they’ve already leapfrogged past one of the first difficult sales hurdles: affordability.)
The big takeaway: Your website is working 24 hours a day. But if your financing process requires too many extra steps or navigating too far from your site, you’re losing potential buyers if financing requires extra steps.
- TimePayment’s embedded financing buttons, easy applications, and instant approvals for qualified deals under $25K turn passive browsers into active equipment buyers, capturing customers at their moment of highest interest. Sign up now for premium financing options from TimePayment.
Source: Proprietary 2025 Sawbux Marketing survey