How to create loyalty and referrals
Good vibes only: Here’s a stat that will make any broker want to get out of the bed in the morning: 66% of small businesses say a positive financing experience is more important than getting the lowest rate, reports our research partner.
Why it matters: The full experience you deliver—encompassing speed, clarity, ease, and more—directly impacts your referral flow, vendor retention, and client loyalty.
What we’re learning:
- Service is your brand: Brokers known for great service generate 28% more word-of-mouth leads.
- But fast is price-of-entry: 68% of buyers expect decisions within 24 hours.
- Clarity builds trust: Confusing processes and unclear terms are the top reasons small businesses switch lenders—not credit approval.
Takeaway for brokers: In 2025, delivering an excellent experience isn’t optional—it’s how brokers grow. By partnering with a lender that matches your brand promise with fast, flexible, small-ticket execution, you turn every deal into your next deal.
- We make it easy: TimePayment equips brokers with fast approvals, simple processes—including auto-approvals for qualified deals under $25K and same-day funding in many cases—and the tools to deliver a top-tier customer experience. To discuss how we can help you thrive, reach out to our Third Party Originations team today.
Source: Proprietary 2025 Sawbux survey
