A positive experience turns customers into advocates
Did you know? Customers who have positive equipment financing experiences generate 136% more referrals than those who pay cash.
What’s behind this surprising stat? Cash sales end quickly, but a good financing experience stands out.
- When financing is fast, easy, and positive, customers are much more likely to refer both the vendor and the financing that helped them get the equipment they need.
As a bonus, these customers’ referrals also tend to be high-quality, exceeding traditional marketing reach.
- Customers who refer their fellow equipment dealers understand both their peers’ business needs and your capabilities, generating higher-quality leads than broad marketing efforts targeting unknown prospects.
- Plus, if your financing demonstrates you can meet the needs of an underappreciated business-owner community—veterans, first-time owner-operators, day-one start-ups, family businesses, women and minority entrepreneurs, etc.—word will spread.
The big takeaway: Equipment financing creates relationship opportunities that cash sales can’t match.
- Turn customers into advocates TimePayment. Sign up now for premium financing options from TimePayment.
Source: Proprietary 2025 Sawbux Marketing survey