For Faster Sales Cycles, Lead With Payment Options

Most B2B sellers know that offering financing leads to more sales.

But did you know that it also leads to faster sales?

By the numbers: Equipment sellers who lead with a payment option for equipment under $50,000 are experiencing sales cycles up to 35% faster.

How it works:

• Empowering faster decision-making: Financing removes immediate budget constraints and makes it easier for business buyers to commit—especially when you present financing as the customer’s first option, helping to secure the sale quickly.

• Nurturing relationships and conversions: Leading with payment options for smaller equipment builds trust with buyers and sets your business apart.

Takeaway for equipment sellers: Introducing a payment solution upfront helps you meet customers’ financial needs while speeding up your sales cycle.

TimePayment can help. Our payment solutions are designed to integrate seamlessly into your sales approach wherever you do business—online and in-store—giving your business customers fast, flexible options to meet their equipment needs.