Big Competition? Level the Playing Field With Financing

Small and mid-sized equipment sellers often compete with large, well-funded competitors that can afford to offer deep discounts.

Yes, but: But price isn’t the only factor buyers consider.

• Low monthly finance payments and personalized service can be your competitive edge.

What the research tells us: Here’s why small businesses choose independent equipment sellers over big-box retailers:

• 73% of buyers say they prefer working with equipment sellers who offer customized solutions, not just low prices.
• Personalized financing options help overcome budget constraints, making it easier for customers to buy from you.
• Buyers value speed—and non-bank financing programs often offer faster approvals than big-box retailer financing.

Your to-do list: If you’re an independent equipment seller, here are three ways you can stay competitive:

1. Offer financing options that fit different business models, not just one-size-fits-all solutions. (Good news: TimePayment has multiple programs in most states, including Fair Market Value, Lease-to-Own, and Turbo Lease options).
2. Provide quick approvals and funding, ensuring customers don’t experience delays. (TimePayment provides instant decisions for deals under $25K and same-day funding is available Monday–Friday.)
3. Differentiate yourself through your expertise, guiding buyers toward the best solutions for their needs. (TimePayment can help with that too, with free marketing materials and web integrations to help you close more deals wherever you sell.)

Don’t get big-boxed out. TimePayment’s flexible financing helps small and medium-sized equipment sellers level the playing field against big-box competitors.