Businesses are embracing alternative lending
Here’s a surprising stat: 61% of small businesses now say they look to alternative lenders first, according to a recent partner survey.
- In context: That’s a 27% jump in just three years, showing just how quickly SMBs are embracing lending outside of banks.
- Yes, but: As demand shifts, so does the competition.
Why it matters: FinTechs, captives, and alt-lenders are all crowding into the space. Brokers can no longer rely on speed alone—they need to offer smarter options, more service, and partner-level value.
Some key insights for brokers:
- Volume doesn’t equal loyalty: With more alternative lending options, small businesses will jump unless you differentiate with a better experience and smarter structures.
- Ease and personalization win: 53% of small business borrowers cite “payment options that make sense” as their top reason for sticking with a financing partner.
- Relationship matters: Brokers who position themselves as strategic advisors, not just transaction handlers, see 32% higher repeat deal volume.
The big takeaway: The surge in alternative lending is good news—but only if you separate yourself from the pack.
Partnering with funding sources that prioritize fast, flexible, small-to-medium ticket deals and back your value as a broker is critical.
We help you stand out: TimePayment arms brokers with personalized small-ticket financing solutions, fast approvals—including auto-approvals for qualified deals under $25K—and unmatched service.
- Be your clients’ preferred partner. Reach out to our Third Party Originations team today.
Source: Proprietary 2025 Sawbux survey
