Today’s big thought: Did you know 24% of equipment financing applications are submitted between 6 PM and 8 AM?
Here’s the reality: Small-business owners don’t have the luxury of handling financing during business hours. They’re serving customers, managing employees, and putting out fires.
- Equipment financing research happens at kitchen tables after dinner, on phones during kids’ sports practices, and early mornings before the shop opens…hours when most brokers are unavailable and many lending platforms are effectively closed.
Why it matters: This only underlines what a premium small-business owners place on an easy application process, a clean UX (user experience), and a speedy response.
Dig deeper: Our research partner, Sawbux Marketing, also found…
- Weekends are vital for small-business owners, too: Saturday and Sunday account for 18% of weekly application volume, representing business owners who finally have uninterrupted time to make decisions.
- Mobile completion is essential: 62% of after-hours applications are submitted from mobile devices (meaning platforms that aren’t mobile-optimized are likely to lose these customers).
- Response time expectations don’t relax: Customers who apply at 9 PM still expect acknowledgment by morning. The broker who responds first often captures the deal regardless of rate differences.
The broker bottom line: Your availability shouldn’t limit your customers’ ability to act. Partnering with a lender who offers a true 24/7 digital application lets you capture business while you sleep and beat competitors who only operate during banking hours.
- Never miss another after-hours deal with TimePayment’s always-on application platform. Reach out to our Third Party Originations team today.
Source: Proprietary 2025 Sawbux Marketing survey