How Tariffs Are Changing Equipment Buying Behavior
And what sellers need to know Reality check: Like it or not, it’s tariff time. The new administration has made tariffs a centerpiece of its economic policy. Why it matters: Rising tariffs are making it more expensive for small businesses to buy equipment, forcing many to act sooner rather than later. Equipment sellers that offer […]
In a Shifting Economy, Should You Specialize or Stay Flexible
We weigh options for brokers To specialize, or not to specialize? It may not be Shakespeare, but it’s still a critical question for brokers—do you focus on a niche market or remain a generalist? Because it’s a perennial question, specialization is a subject we revisit as new data and perspectives emerge from the marketplace. The […]
Financing up front wins more deals
Why brokers need to help equipment sellers market financing In surveys, equipment sellers say they know financing is critical. Yet 84% don’t actively market it to their customers. The prevailing attitude is, “Buyers will ask about financing if they need it.” Ask yourself: How many sales have been lost because of this false assumption? Here’s […]
How to Capture the Demand for Small-Biz Equipment
Perk up your conversions with financing Q: What’s happening in small business buying? A: As expected, small businesses that delayed equipment purchases in 2023 and 2024 are now moving forward, creating a surge in demand. Why it matters: Equipment sellers who offer flexible financing at the point of sale are capturing a lot of this […]
Small Businesses Are Investing Again
Get ready for a flood of deals The dam has broken. After spending much of 2023 and 2024 mired in uncertainty, small businesses are accelerating their capital expenditures (CAPEX) again—and brokers stand to play a major role going forward. By the numbers: The latest survey results from our research partner Sawbux indicate that… 38% of […]
Tariffs Are Changing Small Business Lending Needs
Why small businesses are going to need you more than ever With the possibility of tariffs increasing the cost of key imports in the short term, many industries—including manufacturing, construction, and technology—are likely to face higher equipment prices and disrupted supply chains. The financial impact so far: Steel, machinery, and technology equipment costs have already […]
Financing Is the Secret to Repeat Business
Customers who finance are 72% more likely to return 🥧 Here’s a 1-step recipe for creating repeat customers: Meet their financing needs on the first sale. Why it matters: Bank credit conditions remain tight. And recent surveys indicate that equipment sellers who can serve the finance needs of their customers during this time are 72% […]
Sell More Used Equipment
If your funder doesn’t, it’s time to switch The opportunity: Businesses used to regard new equipment as the headache-free option. But rising costs and persistent supply chain delays have both buyers and sellers shifting toward more used equipment these days instead. The obstacle: Financing options for this segment remain rigid, frustrating sellers and buyers alike. […]
38% of SMBs Plan to Finance Equipment Priced Under $25K
See the benefits of micro-ticket financing Did you know? In the next 60 days, 38% of small businesses are seeking to finance equipment priced under $25,000. (That’s more than 1 in 3!) Why it matters: For many B2B buyers, access to easy, competitive financing for smaller-ticket items is hard to come by—in fact, most equipment […]
Wider Credit Windows Support Stronger Profits
Broaden your reach & close more sales Is an overly restrictive financing provider costing you good customers? Pro tip: Equipment dealers sell more—and sell more profitably—when their finance partner offers a wider, more flexible credit window. 🔬 Case study: A 2024 study of over 1,500 same-sector commercial equipment sellers found that sellers whose lender was […]
