As Alt-Lenders Move In, Brokers Must Stand Out
Businesses are embracing alternative lending Here’s a surprising stat: 61% of small businesses now say they look to alternative lenders first, according to a recent partner survey. In context: That’s a 27% jump in just three years, showing just how quickly SMBs are embracing lending outside of banks. Yes, but: As demand shifts, so does […]
Great Broker Experiences Lead to More Deals
How to create loyalty and referrals Good vibes only: Here’s a stat that will make any broker want to get out of the bed in the morning: 66% of small businesses say a positive financing experience is more important than getting the lowest rate, reports our research partner. Why it matters: The full experience you […]
Turn one deal into dozens
App-Only Financing as a Client Retention Strategy Stat of the day: 73% of businesses using app-only, small-ticket financing return to the same broker within 12 months. Compare that to apps requiring bank statements or detailed financials, which inspire just 44% returns. What it means for brokers: App-only deals aren’t just quick wins—they’re relationship builders that […]
Big Competition? Level the Playing Field With Financing
Take price out of the equation Small and mid-sized equipment sellers often compete with large, well-funded competitors that can afford to offer deep discounts. Yes, but: But price isn’t the only factor buyers consider. Low monthly finance payments and personalized service can be your competitive edge. What the research tells us: Here’s why small businesses […]
Simple Financing Keeps Clients Coming Back
Winning trust wins bigger deals down the road One big thing: Small-ticket deals aren’t just quick wins—they’re loyalty builders. Case study: A 2024 Sawbux Marketing study reveals that 73% of businesses using easy small-ticket financing return to the same broker within 12 months. That number drops to just 44% for traditional bank loans. The takeaway: […]
Customers Want Financing Options Up-Front
Lead with the payment every time Question: Are you selling with your priorities in mind? Or your B2B customers’? The correct answer should be your customers’ priorities. But how do you get into the right mindset? Here’s a hint: Ask yourself, “How do I help my customers afford equipment they need now?” Why it matters: […]
Small deals close up to 40% faster
Winning trust wins bigger deals down the road Long sales cycles kill deal momentum. But easy small-ticket equipment financing flips the script. By the numbers: Secured Research data from 2024 shows that small-ticket deals—under $25K—close 40% faster than mid- or large-ticket transactions when paired with streamlined financing. In a market where speed is currency, this […]
Good financing experiences encourage return visits
Build long-term customer relationships with financing For most successful equipment sellers, one-time transactions aren’t enough—their real growth comes from repeat business. Why it matters: Financing can be the key to both 1) landing the first sale and 2) nurturing the ongoing customer relationship. What surveys tell us: 84% of small businesses say they are more […]
When Waiting Costs More Than Financing
What brokers need to know The federal interest rate, while down from last year’s peak, remains high. But that hasn’t stopped small businesses from investing, for one simple reason. What they’re saying: For many small businesses, waiting to invest is often simply more costly than financing —even at today’s high Fed rate. Zoom out: Here […]
The Big Shift Toward Small-Ticket Financing
The way SMBs finance equipment is changing Today’s big thought: The way small businesses finance equipment is shifting away from big, traditional term loans toward smaller, more flexible deals. Equipment sellers who adapt to these changes will capture more sales. What’s trending: Here’s what our research partner is seeing: 41% of small-business owners now prefer […]
