Vendors Who Offer Financing Discount 23% Less Often
Today’s big thought: You can ditch the discounts and still close the sale. Too many B2B equipment sellers fall into the habit of lowering their prices to get to a “Yes.” But in an era of rising inflation, uncertain supply chains, tariffs, and razor-thin margins, can you really afford to go any lower, even for […]
Why Aging Equipment Is a Broker’s Prospecting Signal
As an equipment broker, you’re more in demand than you realize. Because a lot of equipment out there needs replacing—and soon. 📊 One number every broker should know: 23%. That’s how much small businesses’ average equipment age has crept up since 2019. 🔑 Why it matters: This aging equipment base represents massive pent-up demand for equipment financing and equipment brokers like you. Let’s break it down. 🔧 The state of play: Thanks to the last 7 […]
Trials Periods Without Financing Aren’t Trying Hard Enough
🧠 Today’s big thought: If you demo or trial equipment, you need to offer financing. 🐘 One number to remember: 62%. Customers who complete equipment demonstrations or trials and are then immediately presented with financing options convert 62% higher than customers who receive the same financing information at a later date. 🎓 The big lesson: Want […]
How Brokers Can Break Into Small-Ticket Construction
TimePayment financing can be a big-time solve for small-ticket construction equipment. Here’s what equipment brokers and vendors need to know. The landscape: Small-ticket construction equipment—scissor lifts, boom lifts, welding systems, concrete equipment, and specialty tools—represents an $8 billion annual market. Yes, but: Most banks focus on “yellow iron”—think excavators, loaders, bulldozers, etc.—leaving trade contractors underserved […]
Brokers: Specialty Printing Equipment Sales Are Up 31%
The specialty printing market is growing rapidly. Equipment brokers and vendors have strong opportunities to capture that growth with financing—if they recognize the opportunity 📈 One stat we’re watching: Sales of specialty printing equipment—direct-to-garment printers, DTF transfer systems, sublimation equipment, laser engravers, and similar devices—have increased 31% over the past two years, as creative entrepreneurs […]
Want to Warm Up Cold Leads? Try Financing
Are you avoiding tackling your list of cold leads? Does the mere thought of sending off another email or picking up the phone give you chills? Great news: There’s an easy way to turn cold leads into closed deals: Add TimePayment financing to the conversation! One number to know: Research shows 27% of equipment leads marked as “lost” […]
Why Brokers Need a Streamlined Application
📥 Today’s big question: Brokers, when was the last time you looked at your application with the user experience in mind? Can you streamline it? Make it easier? Do it in fewer pages? Ask for one less document? 🚧 Why it matters: 41% of equipment financing applications are abandoned before the customer clicks “Submit.” 🎓 […]
Turn “I Won’t Qualify” Into a Conversation Starter
🦄 The myth: When surveyed, 52% of small-business owners believed they wouldn’t qualify for equipment financing—an assumption they based on their credit scores… 🐴 The reality: …Yet, the majority of these business owners had scores well within approval ranges for non-bank lenders. Why it matters: This misconception is costing them equipment…and costing you deals. 📈 […]
Why Financing Is a Must for Seasonal Businesses
🚤 Summer is just around the corner—which means many seasonal businesses have already started equipment shopping. Equipment dealers: Are you positioned to capture those sales? In other words, do you have financing that works for these businesses? Here’s the reality: 57% of small businesses experience significant seasonal variation in cash flow—busy months and slow months […]
Be The Expert That Says Yes
💡 Today’s big thought: A lot of small businesses who need financing deserve a second look. 📊 By the numbers: 38% of small businesses declined for equipment financing by traditional banks are approved when they work with non-bank lenders. 🏦 Reality check: Banks have narrow credit boxes. If a business doesn’t fit perfectly, it’s declined—regardless […]