For Repeat Business, Brokers Should Look to Restaurants
81% of kitchen clients return in 12–24 months Order up! If you’re a broker looking for a reliable source of repeat business, one vertical to consider is the restaurant industry. By the numbers: Here’s why, in two surprising stats: 73% of restaurant owners underestimate their initial equipment capacity needs, requiring upgrades within 18 months of […]
Appreciation Depreciation
Every $100K equipment purchase can now save $21K-$37K in taxes immediately How did the One Big Beautiful Bill affect bonus depreciation? In a move that has small-business accountants lunging for their calculators, the OBBB reinstated 100% bonus depreciation for 2025–2029. This means businesses can immediately deduct the full cost of qualifying equipment, rather than spreading […]
Drive higher-value equipment sales with financing
Financed customers choose 156% higher specs There’s a simple way to drive premium equipment sales: Lead with financing at the outset of your sales pitch. The money moment: Research shows that customers who finance equipment choose 156% higher equipment specifications than cash buyers. Why does it work? Customer psychology: Monthly payment differences seem smaller than […]
3 More Reasons Brokers Love the OBBB
Here’s another look at the OBBB’s 5-year benefit window Why is the One Big Beautiful Bill good for brokers? Simple: It makes closing deals with equipment financing from TimePayment more attractive than ever…but its benefits won’t last forever. The clock is ticking: The enhanced tax benefits that make equipment financing irresistible under the OBBB have […]
Early financing conversations prevent later sales objections
Offer financing early in the sales process Question: When should you address price and affordability concerns in your sales pitch? Answer: As early as possible, by offering financing options from TimePayment. The data is unequivocal: 91% of equipment sales objections are price or affordability-related. But sellers who address payment options within the first 5 minutes […]
Instant Tax Benefits from the One Big Beautiful Bill
Section 179 expensing leapt from $1M to $2.5M annually How does the One Big Beautiful Bill change Section 179 deductions? It’s a game changer, no question. The new tax law just increased Section 179 immediate expensing from $1 million to $2.5 million annually. What does this mean for brokers? This means your clients can now […]
Offering Financing Accelerates Equipment Replacement Cycles
Businesses that finance upgrade 18 months sooner Is there a reliable way to get your customers to upgrade their equipment on schedule? Yes—and it’s available to you right at the point of sale. Offering financing from TimePayment is the key to timely upgrades. By the numbers: According to our research partner, businesses that finance equipment […]
The Digital-First Shift Is Here
What brokers need to know Get ready, brokers: A new wave of digital-first customers is here. More and more business formations in 2025 are being driven by entrepreneurs under 30. These digital-first customers are true natives of the online world—similar to younger Millennials, but even more digitally immersed. They research online first, expect instant decisions, […]
As Alt-Lenders Move In, Brokers Must Stand Out
Businesses are embracing alternative lending Here’s a surprising stat: 61% of small businesses now say they look to alternative lenders first, according to a recent partner survey. In context: That’s a 27% jump in just three years, showing just how quickly SMBs are embracing lending outside of banks. Yes, but: As demand shifts, so does […]
Great Broker Experiences Lead to More Deals
How to create loyalty and referrals Good vibes only: Here’s a stat that will make any broker want to get out of the bed in the morning: 66% of small businesses say a positive financing experience is more important than getting the lowest rate, reports our research partner. Why it matters: The full experience you […]
