Early financing conversations prevent later sales objections
Offer financing early in the sales process Question: When should you address price and affordability concerns in your sales pitch? Answer: As early as possible, by offering financing options from TimePayment. The data is unequivocal: 91% of equipment sales objections are price or affordability-related. But sellers who address payment options within the first 5 minutes […]
Instant Tax Benefits from the One Big Beautiful Bill
Section 179 expensing leapt from $1M to $2.5M annually How does the One Big Beautiful Bill change Section 179 deductions? It’s a game changer, no question. The new tax law just increased Section 179 immediate expensing from $1 million to $2.5 million annually. What does this mean for brokers? This means your clients can now […]
Offering Financing Accelerates Equipment Replacement Cycles
Businesses that finance upgrade 18 months sooner Is there a reliable way to get your customers to upgrade their equipment on schedule? Yes—and it’s available to you right at the point of sale. Offering financing from TimePayment is the key to timely upgrades. By the numbers: According to our research partner, businesses that finance equipment […]
The Digital-First Shift Is Here
What brokers need to know Get ready, brokers: A new wave of digital-first customers is here. More and more business formations in 2025 are being driven by entrepreneurs under 30. These digital-first customers are true natives of the online world—similar to younger Millennials, but even more digitally immersed. They research online first, expect instant decisions, […]
As Alt-Lenders Move In, Brokers Must Stand Out
Businesses are embracing alternative lending Here’s a surprising stat: 61% of small businesses now say they look to alternative lenders first, according to a recent partner survey. In context: That’s a 27% jump in just three years, showing just how quickly SMBs are embracing lending outside of banks. Yes, but: As demand shifts, so does […]
Great Broker Experiences Lead to More Deals
How to create loyalty and referrals Good vibes only: Here’s a stat that will make any broker want to get out of the bed in the morning: 66% of small businesses say a positive financing experience is more important than getting the lowest rate, reports our research partner. Why it matters: The full experience you […]
Turn one deal into dozens
App-Only Financing as a Client Retention Strategy Stat of the day: 73% of businesses using app-only, small-ticket financing return to the same broker within 12 months. Compare that to apps requiring bank statements or detailed financials, which inspire just 44% returns. What it means for brokers: App-only deals aren’t just quick wins—they’re relationship builders that […]
Big Competition? Level the Playing Field With Financing
Take price out of the equation Small and mid-sized equipment sellers often compete with large, well-funded competitors that can afford to offer deep discounts. Yes, but: But price isn’t the only factor buyers consider. Low monthly finance payments and personalized service can be your competitive edge. What the research tells us: Here’s why small businesses […]
Simple Financing Keeps Clients Coming Back
Winning trust wins bigger deals down the road One big thing: Small-ticket deals aren’t just quick wins—they’re loyalty builders. Case study: A 2024 Sawbux Marketing study reveals that 73% of businesses using easy small-ticket financing return to the same broker within 12 months. That number drops to just 44% for traditional bank loans. The takeaway: […]
Customers Want Financing Options Up-Front
Lead with the payment every time Question: Are you selling with your priorities in mind? Or your B2B customers’? The correct answer should be your customers’ priorities. But how do you get into the right mindset? Here’s a hint: Ask yourself, “How do I help my customers afford equipment they need now?” Why it matters: […]
