TimePayment Names Joanna Markos as Chief Revenue Officer
The Equipment Financing Veteran Has Returned to Continue the Growth Story She Began WOBURN, MA, September 25: TimePayment, an award-winning fintech company specializing in commercial equipment financing, has elevated Joanna Markos to the role of Chief Revenue Officer. Markos has over 13 years’ experience in the equipment financing industry. She joined TimePayment in 2013 as […]
Why Medical Spas Make Great Broker Customers
Don’t be fooled: Jumping into the medical aesthetics market is no leisurely spa day. Here’s the real deal: Medical aesthetics professionals are motivated, ROI-focused buyers who actively pursue equipment financing as a growth strategy. That makes medical spas a rewarding category for brokers willing to put in the work to master it. By the numbers: The medical aesthetics market has expanded at double-digit annual growth for years. New med spas are […]
1 in 3 “Just Looking” Customers Really Want to Buy
Want a foolproof way to turn browsers 🐸 into buyers? 🦄 Equipment financing could be your magic wand. 🪄 📈 Here’s a surprising stat: If you present B2B equipment shoppers who say they’re “just looking” with—this part is important—specific monthly payment information, 34% of them will turn into buyers on the spot. 🎓 The lesson: […]
Brokers: Plan for the Q4 Funding Surge Now
It may be the Dog Days of summer. 🐕 But smart equipment brokers have December on the brain. 🎄 No, we’re not kidding. Nearly 60% of annual small-business equipment purchases close in the fourth quarter, as owners rush to put equipment in service before the year ends to take advantage of tax deadlines or use […]
Want to Win New Deals? Reply Within 1 Hour
What is a quick reply worth? A lot, it turns out—especially if you’re an equipment financing broker. 📚 What the research tells us: When a business owner submits an equipment financing inquiry to a broker, the odds of winning that deal drop sharply after the first hour. The news is even worse for procrastinators: Brokers […]
Vendors Who Offer Financing Discount 23% Less Often
Today’s big thought: You can ditch the discounts and still close the sale. Too many B2B equipment sellers fall into the habit of lowering their prices to get to a “Yes.” But in an era of rising inflation, uncertain supply chains, tariffs, and razor-thin margins, can you really afford to go any lower, even for […]
Why Aging Equipment Is a Broker’s Prospecting Signal
As an equipment broker, you’re more in demand than you realize. Because a lot of equipment out there needs replacing—and soon. 📊 One number every broker should know: 23%. That’s how much small businesses’ average equipment age has crept up since 2019. 🔑 Why it matters: This aging equipment base represents massive pent-up demand for equipment financing and equipment brokers like you. Let’s break it down. 🔧 The state of play: Thanks to the last 7 […]
Trials Periods Without Financing Aren’t Trying Hard Enough
🧠 Today’s big thought: If you demo or trial equipment, you need to offer financing. 🐘 One number to remember: 62%. Customers who complete equipment demonstrations or trials and are then immediately presented with financing options convert 62% higher than customers who receive the same financing information at a later date. 🎓 The big lesson: Want […]
How Brokers Can Break Into Small-Ticket Construction
TimePayment financing can be a big-time solve for small-ticket construction equipment. Here’s what equipment brokers and vendors need to know. The landscape: Small-ticket construction equipment—scissor lifts, boom lifts, welding systems, concrete equipment, and specialty tools—represents an $8 billion annual market. Yes, but: Most banks focus on “yellow iron”—think excavators, loaders, bulldozers, etc.—leaving trade contractors underserved […]
Brokers: Specialty Printing Equipment Sales Are Up 31%
The specialty printing market is growing rapidly. Equipment brokers and vendors have strong opportunities to capture that growth with financing—if they recognize the opportunity 📈 One stat we’re watching: Sales of specialty printing equipment—direct-to-garment printers, DTF transfer systems, sublimation equipment, laser engravers, and similar devices—have increased 31% over the past two years, as creative entrepreneurs […]