Small deals close up to 40% faster
Winning trust wins bigger deals down the road Long sales cycles kill deal momentum. But easy small-ticket equipment financing flips the script. By the numbers: Secured Research data from 2024 shows that small-ticket deals—under $25K—close 40% faster than mid- or large-ticket transactions when paired with streamlined financing. In a market where speed is currency, this […]
Good financing experiences encourage return visits
Build long-term customer relationships with financing For most successful equipment sellers, one-time transactions aren’t enough—their real growth comes from repeat business. Why it matters: Financing can be the key to both 1) landing the first sale and 2) nurturing the ongoing customer relationship. What surveys tell us: 84% of small businesses say they are more […]
When Waiting Costs More Than Financing
What brokers need to know The federal interest rate, while down from last year’s peak, remains high. But that hasn’t stopped small businesses from investing, for one simple reason. What they’re saying: For many small businesses, waiting to invest is often simply more costly than financing —even at today’s high Fed rate. Zoom out: Here […]
The Big Shift Toward Small-Ticket Financing
The way SMBs finance equipment is changing Today’s big thought: The way small businesses finance equipment is shifting away from big, traditional term loans toward smaller, more flexible deals. Equipment sellers who adapt to these changes will capture more sales. What’s trending: Here’s what our research partner is seeing: 41% of small-business owners now prefer […]
How Tariffs Are Changing Equipment Buying Behavior
And what sellers need to know Reality check: Like it or not, it’s tariff time. The new administration has made tariffs a centerpiece of its economic policy. Why it matters: Rising tariffs are making it more expensive for small businesses to buy equipment, forcing many to act sooner rather than later. Equipment sellers that offer […]
In a Shifting Economy, Should You Specialize or Stay Flexible
We weigh options for brokers To specialize, or not to specialize? It may not be Shakespeare, but it’s still a critical question for brokers—do you focus on a niche market or remain a generalist? Because it’s a perennial question, specialization is a subject we revisit as new data and perspectives emerge from the marketplace. The […]
Financing up front wins more deals
Why brokers need to help equipment sellers market financing In surveys, equipment sellers say they know financing is critical. Yet 84% don’t actively market it to their customers. The prevailing attitude is, “Buyers will ask about financing if they need it.” Ask yourself: How many sales have been lost because of this false assumption? Here’s […]
How to Capture the Demand for Small-Biz Equipment
Perk up your conversions with financing Q: What’s happening in small business buying? A: As expected, small businesses that delayed equipment purchases in 2023 and 2024 are now moving forward, creating a surge in demand. Why it matters: Equipment sellers who offer flexible financing at the point of sale are capturing a lot of this […]
Small Businesses Are Investing Again
Get ready for a flood of deals The dam has broken. After spending much of 2023 and 2024 mired in uncertainty, small businesses are accelerating their capital expenditures (CAPEX) again—and brokers stand to play a major role going forward. By the numbers: The latest survey results from our research partner Sawbux indicate that… 38% of […]
Tariffs Are Changing Small Business Lending Needs
Why small businesses are going to need you more than ever With the possibility of tariffs increasing the cost of key imports in the short term, many industries—including manufacturing, construction, and technology—are likely to face higher equipment prices and disrupted supply chains. The financial impact so far: Steel, machinery, and technology equipment costs have already […]
