Financing Integrations Cut Cart Abandonment by 29%
Payment options at the point of sale changes buying behavior Want to stop shopping cart abandonment? Show payment options right there! Here’s an eye-opening stat: Equipment sellers who display monthly payment options directly in the shopping cart or checkout process experience 29% lower abandonment rates than those who show only full purchase prices. This is […]
Why Commercial Cleaning Companies Make Good Customers
Today’s big thought: Commercial cleaning companies don’t get the bank financing they deserve. Is this your opportunity to clean up? Let’s get into it: Commercial cleaning and janitorial service companies demonstrate 31% lower default rates than the small-business average. Yes, but: Most banks categorize them as “service businesses” without recognizing the essential, recession-resistant nature of […]
Deals Move Faster When the Process Does
As a broker, you know digital applications are faster. But how much faster? 32%. Our research partner, Sawbux Marketing, found that brokers who use fully digital application processes close equipment financing deals one-third faster than those still relying on paper documentation, faxes, or manual data entry. Why it matters: In a market where speed determines […]
Integrations Turn Browsers Into Buyers
Convert 31% more website visitors with embedded financing Today’s big thought: It’s not enough to offer simply financing. You have to integrate it. The stats bear this out: Equipment vendors with financing applications embedded directly into their product pages convert 31% more website visitors into qualified leads than sellers who mention “Financing available” without an […]
Event Companies Make 73% of Their Equipment Decisions in Q1
You may still have your holiday decorations up, but make no mistake: the purchasing season for the party and event rental industry has already begun. The big stat to know: Event rental companies make 73% of their yearly equipment acquisition decisions between January and April, as they gather inventory for the spring and summer seasons […]
Almost a Quarter of Equipment Applications Are Submitted After 6 PM
Today’s big thought: Did you know 24% of equipment financing applications are submitted between 6 PM and 8 AM? Here’s the reality: Small-business owners don’t have the luxury of handling financing during business hours. They’re serving customers, managing employees, and putting out fires. Equipment financing research happens at kitchen tables after dinner, on phones during […]
Strong Advice for End-of-Year Cheer
Looking to hit your Q4 targets AND rock the festive season? We asked our Third Party Originations team for their top tips for end-of-year success and holiday happiness. See their advice for you below! Remember, we’re here to help till close of business on New Year’s Eve, so it’s never too late to partner with […]
Generate 136% More Referrals Through Financing
A positive experience turns customers into advocates Did you know? Customers who have positive equipment financing experiences generate 136% more referrals than those who pay cash. What’s behind this surprising stat? Cash sales end quickly, but a good financing experience stands out. When financing is fast, easy, and positive, customers are much more likely to […]
Great Right Out of the Gate: How Your FinTech Partner Can Help
By: Nicol Henning, Vice President of Sales – TimePayment “You never get a second chance to make a first impression.” This expression may have been coined by Madison Avenue to sell suits, but it’s advice every equipment financing broker should take to heart. Small-business buyers are bringing higher expectations to new broker-customer relationships, and that […]
The Small Secret to Winning Q4: Nano-Ticket Deals
By: Nicol Henning, Vice President of Sales – TimePayment Is there such a thing as “too small” a deal? Not as part of a well-rounded sales strategy. When are the smallest deals a great opportunity? Now, as you look for ways to maximize your Q4 and end 2025 on a high note. Want to read […]