The holiday season will be here before long, and with it comes a variety of occasions for which your clientele will want to look their best. From family gatherings to alumni events to company holiday parties, the end of each year brings people together to celebrate and reconnect, and in turn these occasions bring out our innate desire to make a good impression and feel good about the way we look. For most people, this means a trip or two to a barber, a hair salon, a nail studio, or even a cosmetic laser spa.
Of course, it is also human nature to procrastinate, and coupled with the higher volume of regular business salons and spas see during this season, this means more and more customers showing up as walk-ins. If you want to take advantage of this opportunity to generate more revenue from last-minute cuts, colors, and manicures, you’ll need to make sure your business looks sophisticated and inviting – not to mention needing enough modern furniture and styling tools to handle the workload.
Accepting walk-ins during high-volume seasons is a great way to build long-term profits by converting casual traffic into loyal customers. People who have good experiences at salons and spas and walk away feeling great about the way they look are more likely to become repeat customers; more so than in other industries thanks to the very personal nature of our appearance and its relationship to our self-esteem.
The holiday season is a perfect time to take advantage of this phenomenon by updating your chairs, dryers, styling irons, clippers, retail displays, sinks, signage, and more. Replacing your older equipment while adding more capacity can also let you take advantage of any bulk order discounts your vendors may offer. The end result is a salon that looks clean, modern, and inviting, ready to take on more customers and more revenue – and keep those newly loyal clients coming back regularly and referring their friends and family.
Upgrading your older equipment and adding capacity gives you the power to earn more from your salon, but the upfront cost of beauty and spa equipment often keeps the owners of these businesses from taking their operations to the next level. That’s where financing your salon equipment and furniture through a company like TimePayment can help. Financing your salon, barbershop, or spa tools lets you get the equipment you need now and pay for it over time in manageable installments. Best of all, since you can begin using your new equipment right away, financing enables you to generate revenue from your updated and expanded salon immediately.
To learn more about leasing your salon and spa equipment, the financial products available to you, and how you can increase profits and customer loyalty, contact a representative of TimePayment today.