Owning your own photography company can be a rewarding way to make a living while practicing your art, but it presents a special dilemma on top of the usual challenges new business owners face. Customers choose a photographer or videographer for their special occasion based on the quality of their work, and that means prospective clients will review your portfolio thoroughly. No matter how skilled you and your team are, you know you need top-quality equipment to produce a top-quality portfolio, and that equipment can be very expensive.
Whether you are setting up a studio or outfitting yourself for shoots in the field like weddings and corporate events, you will need cameras, lights, lenses, backdrops, stands, cases, and more – and the cost of doing it right easily adds up to tens of thousands of dollars. While the expense is worth it in the long run for the quality work it lets you produce and the new business your portfolio will bring in, the cost of building that portfolio often prevents talented aspiring photographers from moving beyond hobbyist status. Even if you are able to save or borrow enough money to make your initial investment, spending it all on the right equipment leaves no operating capital for expenses and paychecks, and eliminates your financial safety net.
Fortunately, it is possible to start your photo and video business properly, with top-quality modern equipment, and pay for it over time with the revenue it will generate. By financing your photo equipment through a provider like TimePayment, you can set up shop quickly, build a strong portfolio, and compete with leading local studios for the business that will fund your growth and success. The upfront cost of sophisticated photography equipment needn’t stand between you and the career of your dreams. Financing your gear lets you start shooting superb photos and videos right away, allowing you to keep cash in reserve while you build a breathtaking portfolio that generates profits and satisfied clients for years to come.
To learn more about leasing your photography and videography equipment, the financial products available to you, and how you can drive more business with better gear, contact a representative of TimePayment today.